Articles - PlayIt Software

Internet Radio Station Licencing, and where to find music

By Jonathan Broughton

Navigating the world of radio broadcasting can be tricky, particularly when it comes to understanding what you need to broadcast music over the internet legally, and where to find music for broadcasting. Never fear, as here at PlayIt Software, we have gathered some useful tips and resources to give you a helping hand.

Build your own brand

By Jonathan Broughton

While access to literally billions of listeners comes with its advantages, it's also very easy to get lost in the noise. The biggest of radio stations have established brands, with generic names which through familiarity have created their own meaning.

Top ten tips for social success

By Jonathan Broughton

According to We Are Social, as of Jan 2021, 53.6% of the world’s population are active social media users, equivalent to 4.2 billion people, with the average person spending 2h 25m per day on social media. The world’s most used social media platforms (excluding messaging apps) include the likes of Facebook, YouTube, Instagram, TikTok and Twitter.

Six great ways to promote your radio station

By Jonathan Broughton

While you may have a brilliant and well-honed show with a differentiated schedule and engaging content, unless you are actively building your audience, there is a good chance that thousands of ears that would love your content, just don’t know about it.

In this article, we discuss the key methods you can use to reach out and build your audience. Many of these are fairly passive, low-investment options that will just help users discover your station on their own, while other methods are more involved and will require a little more time or even a small financial investment.

Five ways to monetise your radio station

By Jonathan Broughton

By the time you’ve nurtured your radio station to the point where it has a healthy and growing listenership, you may be starting to consider ways in which you can convert your efforts into a bit of cash. After all, while your fiscal costs may be relatively small, you are most likely putting in a solid number of hours each week towards your radio station. Why not be rewarded for your efforts?

Essential equipment for a professional radio station

By Jonathan Broughton

Your first foray into the world of radio broadcasting will require only the simplest of setups: a computer, a microphone and a radio broadcasting platform. This is enough to get you a basic foothold on being a radio broadcaster, but if you want to take things to the next level and start to sound truly professional, you should consider augmenting your setup with some supplementary equipment.

Top ten ways to engage with your listeners

By Jonathan Broughton

Engaging with your listeners is arguably the single most important thing you can do to keep them coming back for more. Anyone can string together a playlist of music they like, but what really makes a radio station tick is the radio host – you!

Being a radio station host is all about getting your listeners involved, keeping them entertained and making sure that they’re not just here for the music, they’re here to listen to you. Your radio station is the place to let your personality shine. This is your opportunity to make it truly stand out from the rest!

What listening trends will return as regular daily patterns resume?

By Jonathan Broughton

The current activity, and mindset, of any listener has a huge impact on the choices that they make when selecting what content to consume. This is most apparent when looking at a macro-scale as trends can be observed as people go about their daily routines, from the morning to the evening.

So, you want to create your own radio station? Here’s a beginner's guide to starting out

By Jonathan Broughton

As a member of the PlayIt Live community, it's likely that you are interested in launching your very own radio station, or have already done so. In this week’s article, we’ll be discussing topics that will be useful, no matter the stage you are at. We will be taking a look at how to reach more people, how to handle branding and to effectively communicate with your potential listeners.