What is the purpose of categories in advert campaigns?

Categories in advert campaigns are used to prevent adverts of the same type from being played in the same advert block. This ensures that competing businesses or similar products do not appear together, which would be problematic for both advertisers and listeners.

For example, you would not want two competing fast food restaurants or rival car dealerships to have their adverts scheduled in the same block. By assigning categories to campaigns, PlayIt Live's scheduler automatically ensures that advert campaigns within the same category will never be scheduled together in the same advert block, maintaining proper separation between competing advertisers.