PlayIt Live

Top ten tips for social success

By Jonathan Broughton | 7 January 2022

According to We Are Social, as of Jan 2021, 53.6% of the world’s population are active social media users, equivalent to 4.2 billion people, with the average person spending 2h 25m per day on social media. The world’s most used social media platforms (excluding messaging apps) include the likes of Facebook, YouTube, Instagram, TikTok and Twitter.

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Six great ways to promote your radio station

By Jonathan Broughton | 6 December 2021

While you may have a brilliant and well-honed show with a differentiated schedule and engaging content, unless you are actively building your audience, there is a good chance that thousands of ears that would love your content, just don’t know about it.

In this article, we discuss the key methods you can use to reach out and build your audience. Many of these are fairly passive, low-investment options that will just help users discover your station on their own, while other methods are more involved and will require a little more time or even a small financial investment.

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Five ways to monetise your radio station

By Jonathan Broughton | 20 November 2021

By the time you’ve nurtured your radio station to the point where it has a healthy and growing listenership, you may be starting to consider ways in which you can convert your efforts into a bit of cash. After all, while your fiscal costs may be relatively small, you are most likely putting in a solid number of hours each week towards your radio station. Why not be rewarded for your efforts?

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