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By Jonathan Broughton | 26 January 2022
While access to literally billions of listeners comes with its advantages, it's also very easy to get lost in the noise. The biggest of radio stations have established brands, with generic names which through familiarity have created their own meaning.
By Jonathan Broughton | 7 January 2022
According to We Are Social, as of Jan 2021, 53.6% of the world’s population are active social media users, equivalent to 4.2 billion people, with the average person spending 2h 25m per day on social media. The world’s most used social media platforms (excluding messaging apps) include the likes of Facebook, YouTube, Instagram, TikTok and Twitter.
By Jonathan Broughton | 6 December 2021
While you may have a brilliant and well-honed show with a differentiated schedule and engaging content, unless you are actively building your audience, there is a good chance that thousands of ears that would love your content, just don’t know about it.
In this article, we discuss the key methods you can use to reach out and build your audience. Many of these are fairly passive, low-investment options that will just help users discover your station on their own, while other methods are more involved and will require a little more time or even a small financial investment.
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